Cultural navigation
CQ trainer - Jeroen Jansen

CQ = Cultural Intelligence

The individual capability to create results cross cultural and stay open & flexible beyond our own cultural preferences, norms & values. If you can't relate to the cultural group you are dealing with, enthusiasm, charm & leadership portfolio doesn't matter, because you are blindsided (Livermore, D. 2015 "Leading with cultural intelligence").

Simply explained as the ability to respond when you left your comfort zone and your expectations fail you. You may question yourself how your profession would look like on the other side of the world? Would that person do the same tasks, work in the same environment and work with the same materials?


Our cultural background influences our navigation to other cultures at 3 levels:

  • what we think (conceptual)
  • what we do (behavior)
  • what we see (appearance)

CQ focusses ont these 3 levels.

Erin Meyer's book "The Culture Map" describes this clearly.

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Soon Ang, Linn Van Dyne & David Livermore (2007, 2008, 2010, 2015) defined 4 capabilities relevant for cross-cultural (business) relations:
1. What is your own drive to connect? Pure business or are you personally interested?
2. Which general or context specific knowledge of the 'foreign' culture do you need to understand?
3. What is necessary to make collaboration a success (in social interaction)?
4. How will you execute the operation cross cultural? Dealing with it in person is more complex than just thinking about it.

CQtrainer provides coaching and training on all four capabilities. Want more information, check my method I use to train.
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  • Ang, S. et al (2007). Cultural Intelligence: Its Measurement and Effects on Cultural Judgment and Decision Making, Cultural Adaptation and Task Performance. Management and Organization Review 3:3 335-371 doi: 10.1111/j.1740-8784.2007.00082.x
  • Ang. S., Livermore, D., Van Dyne, L. (2010). Cultural Intelligence: A pathway for leading in a rapidly Globalizing World. Leading across differences, pp.131-138. San Francisco. Pfeiffer.
  • Ang, S. & Van Dyne, L. (ed) (2015). Handbook of Cultural Intelligence, theory, measurement and applications. Routledge, Abingdon/New York, ISBN 979-0-7656-2262-4 (dig)`
  • Brislin, R., Worthley , R. & Macnab, B. (2006). Cultural Intelligence understanding behaviors that serve peoples goals. Group & Organization Management, Vol. 31 No. 1, February 2006 40-55 DOI: 10.1177/1059601105275262
  • Gooden, D.J., Creque, C.A. & Chin-Loy, C. (2017). The Impact Of Metacognitive, Cognitive And Motivational Cultural Intelligence On Behavioral Cultural Intelligence. International Business & Economics Research Journal –Third Quarter 2017 Volume 16, Number 3
  • Livermore, D. & Van Dyne, L.. (2015). Cultural Intelligence: the essential intelligence for the 21st century. SHRM Foundation at 703.535.6020. Online at
  • Peterson, B. (2004). Cultural Intelligence, a guide to working with people from other cultures. Intercultural Press, Boston/London. ISBN 978-1-47364-365-9
  • Thomas, D.C. & Inkson, K. (2017). Cultural Intelligence, surviving and thriving in the global village, 3rd edition.Berret-Koehler Publishers, Inc. ISBN 9 781626 568655

Cultural navigation

  • Berry, J.W., Poortinga, Y.H., Segall, M.H. & Dasen, P.R.(2002) Cross-Cultural Psychology, Research and Applications (2nd edition). ISBN 0 521 646170, Cambridge: Cambridge University Press
  • Gilbert, D., Fiske, S. & Lindzey, G. (ed) (1998) The Handbook of Social Psychology, 4th ed., Vol.1 & 2. Oxford University Press, Inc., New York. ISBN 0-19-521376-9
  • Hofstede, G. & Hofstede, G.J.(2005). Allemaal anders-denkenden, omgaan met cultuurverschillen. Uitgeverij Contact, Amsterdam/Antwerpen. ISBN 90 254 2681 6
  • Landis, D. & Bhagat, R.S. (ed) (1996). Handbook of intercultural training, 2nd edition. SAGE Publications, Inc. ISBN 0-8039-5834-X
  • Meyer, E. (2014). The Culture Map, breaking through the invisible boundaries of global business. PublicAffairs, New York. ISBN 978-1-61039-250-1
  • Trompenaars, F. & Hampden-Turner, C. (2012). Riding the waves of culture, Understanding Diversity in Global Business. Nicholas Brealey Publishing, London/Boston. ISBN 978-1-90483-838-8
  • Voestermans, P., & Verheggen, T. (2010). Cultuur & lichaam. Een cultuurpsychologisch perspectief op patronen in gedrag (pp. 55-96). Oxford: Blackwell Publishing, ISBN 978-1-4051-7602-6