CQ Trainer - Cross-Cultural coaching
CQ trainer - Jeroen Jansen

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Dealing with people from a total different cultural background can really give you misunderstanding, big time. No matter how hard you try, they just don't seem to get the point. The cause is often 'cultural bias'. In 'cultural' I refer to local nurtured common sense. In general you can say: how bigger the difference in background, the bigger the bias.

Cultural bias interferes when the person on the other side of your table thinks of something else as being ‘normal’ than you do.


Cultural bias will spend a lot of time and energy in collaboration and performance. Especially when both parties stick to their own 'normal'. While at the same time cultural diversity within teams can provide an enormous impulse to become flexible and versatile. Most important is to have understanding for each other’s point of view: why we do the thing we do. As CQ Trainer I help companies and organizations to recognize cultural differences and change them from obstacles into opportunities. It is truly the chance to make a difference!

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If you want the cooperation of humans around you, you must make them feel they are important - and you do that by being genuine and humble.

Nelson Mandela

You recall these expressions?

  • "They just dont seem to get it although I was very clear"
  • "He doesnt deliver what I asked him to do."
  • "If I give them feedback they always feel offended."
  • "Ah, never mind. I dont want to discriminate."
  • "I dont get it. That she doesnt realize this outfit is really inappropriate for working here."
  • "Why doesnt she look at me when we have a conversation?"
  • "Every time the same thing: They say yes but do no."

Improving your cultural intelligence?

As CQ Trainer I help you regain your professionality. In assessments, awareness keynotes, workshops, training & coaching I improve your cultural intelligence. Are you curious in my story and what I can do for your company or organization? Let’s get together and explore the possibilities without any obligations yet.

SPEAK A LANGUAGE AND YOU CAN TALK BUSINESS GLOBALLY.
LEARN TO READ CULTURES AND YOU CAN TURN IT INTO A SUCCESS.